As International Women’s Day comes around again, we wanted to reflect on the theme for 2018, which is Press for Progress (if you’re on social media, that’s #pressforprogress).
As the official International Women’s Day website states, there is now, more than ever, a need for a strong call-to-action to press forward and progress gender parity.
Gloria Steinem, world-renowned feminist, journalist and activist once explained "The story of women's struggle for equality belongs to no single feminist nor to any one organization but to the collective efforts of all who care about human rights."
If you’ve ever attended an MLM or direct selling conference (and we certainly hope you’ve been to one of ours!) and looked around the room, you’ve probably noticed the gender balance leans strongly toward women.
The Direct Selling Association in the US notes that 80% of all women who make over 100K a year do it through Network Marketing and Direct Sales.
Almost 75% of those involved in network marketing are women.
Why is that?
Flexibility
Network Marketing offers a flexibility that women in particular appreciate, especially if they are trying to build a career whilst raising a family.
Opportunity
It doesn’t matter what your gender, race or experience is. Everyone has an equal opportunity to make a good living from network marketing if you are prepared to work hard.
Product Mix
The product mix offered by network marketing companies is often ideally suited to women, with a focus on health, wellness and beauty. Women will share their finds with friends and family when it comes to great products, and that’s what network marketing is all about. Sharing stories, sharing products, sharing success.
None of this is to say that men can’t be, or aren’t, successful network marketers. As cultural norms shift, and men gain a greater interest in both work-at-home jobs and health and wellness products, the time is ripe for direct sellers to engage more men as both distributors and consumers.
But back to International Women’s Day. Started by the Suffragettes in the early 1900's, the first International Women's Day was celebrated in 1911. International Women's Day belongs to all communities everywhere - governments, companies, charities, educational institutions, networks, associations, the media and more.
So let’s make International Women's Day OUR day and do what we can to truly make a positive difference for women. Press for Progress!
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